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Acai and ORAC in Amazon Thunder

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18000+ Orac Score per fluid oz!  Click here for proof. 

ORAC, short for Oxygen Radical Absorbance Capacity, is a test tube analysis that measures the total antioxidant power of foods and other chemical substances.

A Critical Response to the USDA ORAC Statement


 This is note below is directly from Brunswick Labs and is written by Brunswick Labs:

Recently, the USDA removed the ORAC database from its website and replaced it with a statement about ORAC. (You may view the USDA statement here.) There are specific comments in this statement that we believe are misleading or incorrect and require a forceful response.


First, we would like to establish some important foundational facts:


1)      No in vitro assay that quantifies a characteristic of a nutritional product describes in vivo outcomes and should not be used to suggest such a connection

2)      Vital information about metabolism, bioavailability, mechanisms of action, and efficacy is not measured by any such in vitro assay

3)      There is evidence that polyphenols are connected to beneficial human health outcomes

4)      There is evidence that these beneficial outcomes have antioxidant as well as diverse other mechanisms of action

5)      ORAC has been and remains a valuable analytical tool in connection with other investigative methods


Ronald L. Prior, PhD, has written an authoritative and compelling response to the USDA statement. Dr. Prior is well qualified for the task. He was senior researcher at the Agricultural Research Service of the USDA for more than 30 years where he led research related to phytochemicals and health.


You may read Dr. Prior's response here and see a list of supporting citations here.


Brunswick Labs, which has been a leader in antioxidant analysis for over a decade, will continue to develop innovative methods that add value to companies in the food and nutrition industries.


Amazon Thunder Acai Fruit and ORAC Value

ORAC, short for Oxygen Radical Absorbance Capacity, is a test tube analysis that measures the total antioxidant power of foods and other chemical substances.

In 1992, the ORAC test was developed by Dr. Guohua Cao, a chemist and physician at the National Institute on Aging in Baltimore, Maryland. Early findings suggest that eating plenty of high-ORAC fruits and vegetables--such as spinach and blueberries--may help slow the processes associated with aging in both body and brain. According to Suzanne Dixon (MPH, MS, RD), ORAC is just a fancy way of saying, "How well does a certain food help my body fight diseases like cancer and heart disease?"

What is ORAC and What Does it Stand For?

ORAC = Oxygen Radical Absorption Capacity

ORAC is the acronym for Oxygen Radical Absorbance Capacity, and it is the measurement of antioxidants in foods. This way, we are able to "see" the radical elimination power of that product or food.

According to recent studies, in the diet of an average human being, we are consuming 1000 units ORAC daily, which is considerably less than we should be. Consequently, this leads to degenerative illnesses (cancer, arthritis, loss of the memory, etc.), which are the illnesses that have been proliferating in the last decades.

In addition to all the properties mentioned in Amazon Thunder™ we guarantee that with each dose (30 mL/1 fl oz) your body will receive a minimum of 18,260 total ORAC units verified by Brunswick Labs, the highest on the planet! This is a extra sufficient amount to increase the natural potential of your blood in the fight against premature aging and cell deterioration produced by free radicals

What is a normal ORAC for daily consumption?

The average person only consumes on average about 1670 ORAC per day. To give this some perspective, 80%-90% of people in the world do not consume even half of the daily-required ORAC.

What is the Level of ORAC in Organic Amazon Thunder Açaí products?

The açaí fruit found ONLY in Amazon Thunder Organic and Kosher Açaí will give you a staggering ORAC level of 18,260 Total Orac Units PER 1 Fluid OZ SERVING or 30 ML!!!!  Available in Amazon Thunder puree, pouches, capsules and powder products! The highest recorded levels out of all acai and other antioxidant products available to our knowledge on the planet!

Stop being fooled by the diluted MLM brands or the plastic bottled dishwater being sold in Club stores and Walmarts or even your local health food store chains and online! It's in everything now from baby food to cereal and even Shampoo, but it is not what you think! It's just a gimmick, no better than the placebo products the online free trial companies are peddling online, no matter what their claims.  I was stunned recently to walk into a local health store only to find sugared Mult-Dextrin based so called Acai powder packets!  Nothing but pure corn starch sugar with the words Acai written on the front! What a hoax, educate yourself, you will do more damage than good putting such products into your body!  You will not find Amazon Thunder products in such places and for good reason, we don't want to associate with places that carry such garbage, you can get so called acai blends so cheap in such places and maybe even at your local Grocery store!? Why? Because its just a marketing gimmick, a splash of what they consider acai goes into it and then they can put it on the label, very misleading and completely done for marketing purposes and I can assure you it is not going to do you any good as it is so miniscule and of the poorest grade possible, like comparing fine Arabica coffee beans to the floor sweep known as Robusta, are all wines equal?  Of course not, you have your cheap wine and your moderate wine and then you have your fine wine and yes there is a massive difference in quality in them all!  There will always be the Hyundais in this Industry but then there is that one product that is the Ferrari.. you get what you pay for, stop being led down the Garden path...make the right Choice...

U.S. Department of Agriculture (USDA) researchers in healthy eating at Tufts University have found that in order to provide meaningful antioxidant health benefits in a nutritional supplement you need at least 2400 to 3000 ORAC, or Oxygen Radical Absorbance Capacity, in your daily diet.

How much antioxidant should we consume daily?

Studies carried out by the U.S. Department of Agriculture, show that a human being should consume at least min 3000 units ORAC per day to have sufficient amount of antioxidants in its blood to eliminate the formation of free radicals.

Orac is found mostly in fruits, nuts, vegetables and even dark chocolate with high cocoa content. Minus the sugar and it truly is a great source, but it pales in comparison pound for pound to what AT delivers!  In regular fruits, the darker the pigmentation of the fruit, usually results in a higher Orac score. Due to oxidation, pesticides and herbicides, shelf life and other handling and packaging issues most fruits and vegetables found in our local supermarkets and health store supplements fail to deliver what we need.  Most supplements in our health food stores are loaded with magnesium stearate and silica which are all used as flow agents and fillers but mainly as flow agents to help them run more efficiently during packaging and these agents actually build up in our bodies and prevent us from absorbing a lot of our necessary nutrients! Flow agents they are called in the packaging world and their job is to prevent the gumming up the machines!  Well folks our products do gum up the machines and cause a real mess for our packaging guys and it will always be this way!  We refuse to load them up with this garbage!  Most of these products lack the necessary total orac that we need daily to maintain optimum health. Blueberries are the next best source, but with most being loaded with pesticides and herbicides and even possibly laden with many parasites and other contaminants due to the massive exposure and handling, it is clear there is no better choice than the real deal as we present it to you and that is in Amazon Thunder...

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